Note to self and perhaps others who might be wondering why your images are not displaying in your tex document. Despite using the correct syntax:

So on recommendations I have installed LyX. I am actually writing this on LyX now. I just thought I should post my thoughts on this programme.

I have been looking into LaTeX (pronounced La Tek) editors for my writing now and after a lot of trials and tribulations, I finally settled on LateXila.

So all the tutorials on configuring your development server to run Zend Framework successfully say that you need to enable mod_rewrite in apache2 so that .htaccess and Zend_Router* works well.